Named·點名
About

Small, by design.

Named · 點名 is a founder led Hong Kong practice. We take on few projects at once, because we handle each one ourselves.

Co-founder · Technology and search

Nick

Previously at Microsoft, Amazon and Meta, with a deep engineering background. Leads technical SEO, builds, the Named Index method and data.

  • Microsoft
  • Amazon
  • Meta
Co-founder · Brand and content

Joan

Previously in marketing at HSBC. Leads brand voice, content direction, LinkedIn operations and client communication, so every line reads professionally and naturally.

  • HSBC

We also run BizAion, Junk Removal HK, Junk Removal Big Bear, Brothers Moving and Brothers Painting. Everything we recommend to clients, we have done on our own businesses first.

What we recommend, we have done ourselves.
No. 02 · The keyWhat we recommend, we have done ourselves.
Principles

Candour is part of the service.

I

No guarantees

Rankings, AI citations and traffic are decided by third parties. We guarantee none of them.

II

No invented numbers

No fictional client returns, no borrowed logos.

III

Everything dated

Each observation lists date, platform, location and method.

IV

You own it all

Domain, content and accounts are yours, ready to hand over.

First conversation

It begins with a quiet, direct conversation.

Tell us about the business, the site and the goal. We clarify the problem first, then propose a scope. Every engagement is led by the founders.