Practical guides to search and AI.
Written plainly and checkably, each dated.
What is GEO? A practical guide for Hong Kong companies
GEO, generative engine optimisation, is the work of getting Google AI Overviews, Gemini and other AI answers to describe your brand accurately. How it relates to SEO, how it applies in Hong Kong, and how to begin.
ReadGuide · 2026-11-06SEO and GEO: what is the difference?
SEO gets pages found in search results. GEO gets your brand described accurately in AI answers. They share a foundation but are measured differently.
ReadChecklist · 2026-11-06AI search readiness: a ten point self check
Ten checks you can run today to see whether your site is ready to be understood and quoted by Google AI Overviews and Gemini.
ReadGuide · 2026-11-06Choosing an SEO agency in Hong Kong: eight questions to ask
Eight questions worth asking before you hire an SEO or GEO agency, to separate reliable service from empty promises.
ReadIt begins with a quiet, direct conversation.
Tell us about the business, the site and the goal. We clarify the problem first, then propose a scope. Every engagement is led by the founders.