Named·點名
Ongoing retainer

Monthly scorecard

One page a month that shows exactly where search, AI and enquiries stand.

The worst part of a retainer is not seeing progress. The monthly scorecard brings Search Console, the Named Index, your Business Profile and enquiry records onto one dated, annotated page, with next month's priorities.

What is included

The work

01

Search performance

Impressions, clicks and movement on key pages.

02

Named Index

Monthly re-test of the fixed question set.

03

Enquiry quality

Source and type, qualified by your team.

04

Next priorities

Ranked by impact, with the reasoning shown.

Named Index method

Fixed questions, fixed method, re-tested monthly.

  1. 01

    Questions

    Twenty to fifty fixed questions, agreed with you, in English and Chinese.

  2. 02

    Scoring

    Four levels per question: not mentioned, mentioned, accurately described, recommended with a link.

  3. 03

    Testing

    Same day, same location, same method every month, with screenshots kept.

  4. 04

    Reporting

    Rolled into the Named Index and scorecard: change, cause and next step.

NAMED INDEX · MONTHLY SCORECARDSample format
INDEX58/100
Fixed questionPlatformResultDescriptionLink
B2B website design firm Hong KongAI OverviewsMentionedAccurateYes
Compare SME SEO consultantsAI ModeNot mentioned··
What is a GEO serviceGeminiMentionedPartly accurateNo
WordPress care Hong KongGoogle SearchPosition 4AccurateYes
Sample format to show the report structure. Not client data. Real scorecards carry test date, location and method.
Deliverables
  • Monthly scorecard
  • Thirty minute monthly review
  • Ongoing optimisation work
  • Quarterly direction review
Best for

Companies that want sustained progress in search and AI visibility, reported on a fixed rhythm.

Prices are not published. We scope after a first conversation.

Straight answers

Questions

Will the scorecard only show good news?

No. Drops and missing AI mentions are recorded and explained just the same.

What is the minimum term?

Agreed by scope. Search work takes time, so we usually review quarterly.

First conversation

It begins with a quiet, direct conversation.

Tell us about the business, the site and the goal. We clarify the problem first, then propose a scope. Every engagement is led by the founders.