1. One brand name everywhere
The company name is identical on your site, Business Profile, LinkedIn and directories.
2. The first paragraph says who you are
Your home page opens by stating who you are, what you offer and where.
3. Each service has its own page
Key services have dedicated pages rather than sharing one.
4. FAQs answer directly
Questions as headings, with the answer in the first sentence.
5. Structured data is correct
Organization, Service and FAQPage markup matches the visible page.
6. Content lives in the HTML
Important text is not locked in images or loaded only after interaction.
7. Robots rules are sensible
Nothing blocks Googlebot or crawlers you intend to allow.
8. Credentials can be checked
Founder background, proof and contact details are clear and credible.
9. Content is dated
Guides and observations show when they were last updated.
10. Re-test on a schedule
Check AI answers for a fixed question set monthly, and keep a record.
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