Brand guidelines
A compact, practical system so every page and post sounds like the same hand.
A consistent brand is easier for search engines and AI to understand, and easier for buyers to remember. We set positioning, voice, vocabulary and visual rules, short enough that your team and partners actually use them.
The work
Positioning and voice
How you introduce yourself, to whom, and which empty claims to avoid.
Bilingual vocabulary
Consistent service names, district spellings and English and Chinese pairs.
Visual rules
Type, colour, imagery and button usage.
Applied examples
Website, social, decks and email signatures.
- Brand guideline document
- Bilingual vocabulary list
- Visual asset kit
- Team briefing
Companies rebuilding a site, growing a team or preparing to market more widely.
Prices are not published. We scope after a first conversation.
Questions
Do you design logos?
As part of a brand project, yes, but our focus is consistent use across site and content.
How long should guidelines be?
As short as possible. A guide your team opens beats a thick book nobody reads.
Often paired with
GEO / AI search visibility
So Google AI Overviews and Gemini name you accurately when buyers ask.
Flagship02SEO
A sound, well structured organic foundation built for qualified enquiries.
Search engine optimisation03Technical audit
One clear report on how search engines and AI actually see your site.
One off entry projectIt begins with a quiet, direct conversation.
Tell us about the business, the site and the goal. We clarify the problem first, then propose a scope. Every engagement is led by the founders.